MUMBAI: As part of its plan to migrate to digital mode completely, public broadcaster Prasar Bharati will shut down its existing analogue system of terrestrial transmission in 19 cities in December.


“In 19 cities, we already have digital terrestrial transmitters and in those cities, by the end of this month we would shut down the analogue completely,” Prasar Bharati CEO Shashi S Vempati announced today on the sidelines of CII BIG Picture Summit.


In the second phase, Prasar Bharati plans to move another 44 cities to digital terrestrial transmission in a couple of years.


The capacity of transmission through the digital system will also increase to 7 to 12 terrestrial channels as compared to just one in the analogue system.


He also stated that the migration to the digital system will also open the window of opportunity to carry the private channels on the digital terrestrial platform.


Vempati said, “We are doing the exercise on what is the market potential and what is the consumer interest so that we could invite others to put their contents. TRAI has already given us the recommendation of opening up of digital terrestrial (transmission) to the private sector.


On the plans for launching new channels, Vempati said that the organisation is already working in that direction.


“One of the things is that DD News is a bilingual channel and we would move in a direction where we would have a Hindi channel and an English channel. Naturally, the English news channels would have a global focus and that would become Doordarshan’s platform for global voice,” he added.


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