Doordarshan’s free direct-to-home (DTH) platform Freedish has mopped up Rs 24 crore in the 34th e-auction as three channels bought slots each at Rs 8 crore. This is the highest price ever paid by a broadcaster to obtain a slot on Freedish.

Sony Wah, Zee Anmol Cinema and 9X Jalwa bagged the three slots. DD Freedish had fixed the floor price at Rs 8 crore despite not getting any bidder at that level in the last round of e-auction.

The previous highest record on Freedish was Rs 7.3 crore, which was paid by Sony Pal.

In the 27th e-auction held on 30 May 2016, Zee Anmol Cinema, 9X Jalwa and Sony Wah had paid Rs 4.9 crore, Rs 4.6 crore and Rs 4.5 crore respectively.

DD sells three slots on Freedish at reserve price of Rs 8 cr | TelevisionPost.com