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TATASKY Change in Base Package Pricing
02 Apr 2012, 11:35 AM
Post: #1
TATASKY Change in Base Package Pricing

With an increase in Service Tax announced as part of the Union Budget, all base packs on Tata Sky will undergo a change in price.

This change is being effected in phases.

Wef 4 April 2012, the first phase of this activity goes live with a change in the pricing of TruChoice packs as follows:




South Sports Pack

Rs 150

Rs 155

Dhamaal Mix Pack

Rs 175

Rs 180

Supreme Sports Kids Pack

Rs 250

Rs 260

Grand Sports Pack

Rs 380

Rs 390

Please note that there is NO CHANGE in the entry offer pricing. So a new acquisition can still opt for Tata Sky at Rs 1590.

However new acquisition packs are to be chosen at the time of account creation & installation scheduling.

Couple of other points:

- The price change in the above packs is for all new acquisitions

- Existing subscribers on the packs for more than 6 months, will also undergo a price change by way of a price migration - the dates of which will be informed shortly.


1 Why is there a price change?
The Union Budget announced a change in the service tax amount, as a result of which all base packs will undergo a price change. The price change is being done in phases & the first phase is a price change for all the current TruChoice packs for new acquisitions.

2 How will the entry price work in the light of the new packs?
"The entry price remains at Rs 1590. However the new acquisition packs to be chosen are
- Dhamaal Mix 180 pack
- Dhamaal Mix 180 2 months free pack (South)
- Supreme Sports Kids 230 pack
- Supreme Sports Kids 230 2 months free pack (South)
- Grand Sports 280 Pack
- Grand Sports 280 2 months free pack (South)"

3 What about existing subscribers?
"Existing subscribers will be price protected for 6 months. As & when a subscriber has completed 6 months on the old price, a migration activity will ensure that the subscriber begins paying the new price.

The price migration activity for subscribers over 6 months on the pack has not yet begun. A formal Notification will be released when the activity commences."

4 What if an existing subscriber on Supreme Sports Kids paying Rs 250 upgrades to Grand Sports?
An existing subscriber undergoing a package change from Supreme Sports Kids to Grand Sports will pay Rs 390 per month for Grand Sports

5 A subscriber has changed package from Supreme Sports Kids to Dhamaal Mix just yesterday. What price will apply?
Since the package change has taken place before the price increase, the subscriber will continue paying Rs 175 for Dhamaal Mix for a period of 6 months, before s/he is migrated to Rs 180.

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