Post Reply 
 
Thread Rating:
  • 0 Votes - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Breaking News Star india to launch Bengali movie channel Jalsha Movies on 16 December
10 Dec 2012, 11:45 PM
Post: #1
Star india to launch Bengali movie channel Jalsha Movies on 16 December
[Image: jalshamovies.jpg]

MUMBAI: News Corp-owned broadcast network Star India is all set to launch a Bengali movie channel on 16 December.

The channel is named Jalsha Movies and will make its appearance in Bengal three months after Zee Entetainment Enterprises launched Zee Bangla Cinema.

"We are launching a Bengali movie channel next week," says Star India chief executive officer Uday Shankar.

Star has inked an exclusive five-year deal with a leading production house to source latest movies. It has also roped in Vivel as the channel partner for Jalsha Movies.

Jalsha Movies will be a free-to-air channel initially and will eventually go pay. Star is present in Bengal through its regional general entertainment channel, Star Jalsha.

The channel will commence its journey with the World Television Premiere of mega hit, Superstar Jeet starrer Awara. Bengali superstar Dev has been roped in as the brand ambassador of Jalsha Movies.

Star's Bengali movie channel launches at a time when Kolkata is transitioning towards digital cable TV.

Star claims to have an unmatched stock of the largest Bengali blockbusters of recent times.

Zee Bangla Cinema business head Sujay Kutty believes that the launch of another channel augurs well for the Bengali movie genre. "It (Jalsha Movies launch) will expand the market. It has been good for Zee Bangla Cinema as people are getting into watching movies. Bengal is a very dynamic market and every year a lot of good quality movies are being made," he says.

Kutty also believes that the launch of Jalsha Movies will not cause a major spike in movie acquisition costs. "Unlike Hindi movie channels, there is a certain threshold beyond which people won't pay to acquire movies because the RoI is not as big as Hindi movies channels," he avers.

Indiantelevision.com > News Headlines > Star to enter Bengali movie channel space; Jalsha Movies to launch on 16 December
Find all posts by this user
Quote this message in a replyAdd Thank You
[-] The following 1 user says Thank You to sivkr for this post:
samanth
Advertisements

Post Reply 


Possibly Related Threads...
Thread:AuthorReplies:Views:Last Post
  Breaking News:  Pro Kabaddi League on STAR GOLD Anirudha 0 283 12 Jul 2014 11:15 PM
Last Post: Anirudha
  News:  Kerala gets another News channel, TV New sivkr 1 283 12 Jul 2014 10:06 PM
Last Post: Maheshkm60
  Breaking 1st:  Star Sports Ad : Star Sports Believe Coming Soon Viki 7 496 10 Jul 2014 05:41 PM
Last Post: Dhiraj138
  Breaking News:  We will launch more channels in next one year: Rajesh Kaul Dhiraj138 1 389 16 Jun 2014 01:16 PM
Last Post: jenius-jatt
  News:  Star offloads 50% stake in Star CJ, exits home shopping biz Dhiraj138 0 249 03 Jun 2014 09:28 PM
Last Post: Dhiraj138
  Breaking News:  Discovery to launch three new channels Viki 1 412 31 May 2014 04:28 PM
Last Post: sivkr
  News:  Spin TV: A real estate based channel to launch soon Dhiraj138 1 246 29 May 2014 11:48 PM
Last Post: jenius-jatt
  Election results in HD on Movies Now HD mmadhankumar 1 175 16 May 2014 09:29 AM
Last Post: Deep.S
  News:  Star Movies Action announces its superheroes movie line-up Dhiraj138 0 135 07 May 2014 03:50 PM
Last Post: Dhiraj138
  Breaking News:  Life Mantra: A life spirit channel to launch in second quarter of 2014. Deep.S 0 348 07 May 2014 02:13 PM
Last Post: Deep.S



User(s) browsing this thread: 1 Guest(s)


Board Style:

Disclaimer: Worldofdth.com is in compliance with 17 U.S.C. 512 and the Digital Millennium Copyright Act ("DMCA"). Worldofdth.com is not responsible for what its users are posting, If you found any copied content on our forum from your website, you can simply use Contact Us option to report the copy.