Post Reply 
 
Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Breaking News Star india to launch Bengali movie channel Jalsha Movies on 16 December
10 Dec 2012, 11:45 PM
Post: #1
Star india to launch Bengali movie channel Jalsha Movies on 16 December
[Image: jalshamovies.jpg]

MUMBAI: News Corp-owned broadcast network Star India is all set to launch a Bengali movie channel on 16 December.

The channel is named Jalsha Movies and will make its appearance in Bengal three months after Zee Entetainment Enterprises launched Zee Bangla Cinema.

"We are launching a Bengali movie channel next week," says Star India chief executive officer Uday Shankar.

Star has inked an exclusive five-year deal with a leading production house to source latest movies. It has also roped in Vivel as the channel partner for Jalsha Movies.

Jalsha Movies will be a free-to-air channel initially and will eventually go pay. Star is present in Bengal through its regional general entertainment channel, Star Jalsha.

The channel will commence its journey with the World Television Premiere of mega hit, Superstar Jeet starrer Awara. Bengali superstar Dev has been roped in as the brand ambassador of Jalsha Movies.

Star's Bengali movie channel launches at a time when Kolkata is transitioning towards digital cable TV.

Star claims to have an unmatched stock of the largest Bengali blockbusters of recent times.

Zee Bangla Cinema business head Sujay Kutty believes that the launch of another channel augurs well for the Bengali movie genre. "It (Jalsha Movies launch) will expand the market. It has been good for Zee Bangla Cinema as people are getting into watching movies. Bengal is a very dynamic market and every year a lot of good quality movies are being made," he says.

Kutty also believes that the launch of Jalsha Movies will not cause a major spike in movie acquisition costs. "Unlike Hindi movie channels, there is a certain threshold beyond which people won't pay to acquire movies because the RoI is not as big as Hindi movies channels," he avers.

Indiantelevision.com > News Headlines > Star to enter Bengali movie channel space; Jalsha Movies to launch on 16 December
Find all posts by this user
Quote this message in a replyAdd Thank You
[-] The following 1 user says Thank You to sivkr for this post:
samanth
Advertisements

Post Reply 


Possibly Related Threads...
Thread:AuthorReplies:Views:Last Post
  World class Tamil news channel launching soon mmadhankumar 1 96 Today 09:17 PM
Last Post: Md Anzar
  News:  SET to launch love story‘Humsafars’ on 22 Sep Md Anzar 0 61 20 Sep 2014 10:05 PM
Last Post: Md Anzar
  News:  Disney to replace UTV Stars with a pure-play music channel "Bindass Play" . Md Anzar 0 117 20 Sep 2014 09:48 PM
Last Post: Md Anzar
  News:  Everest Show coming soon on STAR Plus Md Anzar 0 211 16 Sep 2014 10:41 PM
Last Post: Md Anzar
  News:  Doordarshan(DD) to launch regional channel in Vijaywada Md Anzar 0 164 16 Sep 2014 09:26 PM
Last Post: Md Anzar
  Breaking News:  "Public Music" launch on September 28th @6pm Mr.Kumarbhai 1 318 11 Sep 2014 09:46 PM
Last Post: Md Anzar
  News:  DD Kisan to launch next year on January 14 Md Anzar 0 174 11 Sep 2014 03:10 PM
Last Post: Md Anzar
  News:  National Geographic Channel creates a smart dent with TAM ratings Md Anzar 0 89 11 Sep 2014 02:27 PM
Last Post: Md Anzar
  News:  MAX 2 amasses love for good movies through #I support good movies Md Anzar 1 135 10 Sep 2014 08:02 PM
Last Post: Md Anzar
  News:  Star Sports receives permission to broadcast in regional languages. Md Anzar 1 274 07 Sep 2014 02:50 PM
Last Post: Asif Raja2



User(s) browsing this thread: 1 Guest(s)


Board Style:

Disclaimer: Worldofdth.com is in compliance with 17 U.S.C. 512 and the Digital Millennium Copyright Act ("DMCA"). Worldofdth.com is not responsible for what its users are posting, If you found any copied content on our forum from your website, you can simply use Contact Us option to report the copy.